| 000 | 00772nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20240513114108.0 | ||
| 008 | 240513b |||||||| |||| 00| 0 eng d | ||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8342 _bKAR(ASS) |
||
| 100 | _akar, Argha. | ||
| 245 |
_aAssessing the impact of integrated marketing communication on consumer impulsive buying behaviour _cArgha kar |
||
| 260 |
_aKolkata _bSt. Xavier's University _c2024 |
||
| 300 | _a29p. | ||
| 500 | _aSubmitted in partial fulfilment of having successfully completed the degree of Master of Business Administration | ||
| 502 |
_aReg No: XK01-1112-0460-19 _bMBA _cXavier's Business School _d2022-2024 |
||
| 650 | _aConsumer behaviour | ||
| 700 |
_4guide _aProf. Dr. Soma Sur |
||
| 942 | _cDIS/PRO | ||
| 999 |
_c11042 _d11042 |
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