| 000 | 00646nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20241029101159.0 | ||
| 008 | 241029b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9789356400634 _c899 |
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| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | _a658.83 PAL(MAR) | ||
| 100 | _aPalmatier, Robert W. | ||
| 245 |
_aMarketing analytics _b: Based on first principles _cRobert W. Palmatier; J. Andrew Petersen & Frank Germann |
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| 260 |
_aNew Delhi _bBloomsbury _cc2022 |
||
| 300 |
_axxxii, 399 _bP.B |
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| 500 | _aIncludes index | ||
| 650 | _aMERKETING ANALYTICS | ||
| 700 |
_4auth. _aPetersen, J. Andrew _aGermann, Frank |
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| 942 | _cMBA | ||
| 999 |
_c11737 _d11737 |
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