000 00611nam a22002177a 4500
005 20241112110223.0
008 241112b |||||||| |||| 00| 0 eng d
020 _a9789355738479
_c850
040 _aS.X.U.K
041 _aEnglish
082 _a658.8 BOO(CON)Ed18
100 _aBoone, Louis E.
245 _aContemporary Marketing
_cLouis E. Boone & David L. Kurtz
250 _a18th ed.
260 _aNew Delhi
_bCengage
_cc2019
300 _axix, 399
_bP.B
500 _aIncludes index, glossary & notes
650 _aCONTEMPORARY MARKETING
700 _4auth.
_aKurtz, David L.
942 _cMBA
999 _c11827
_d11827