| 000 | 00863nam a22002777a 4500 | ||
|---|---|---|---|
| 005 | 20241129101318.0 | ||
| 008 | 241129b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032192154 | ||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 |
_a659.1 _bKEL(ADV) Ed5 |
| 100 | 1 | _aKelley, Larry D., | |
| 245 | 1 | 0 |
_aAdvertising media planning : _ba brand management approach / _cLarry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York: _bRoutledge, _c 2023. |
||
| 300 | _aix, 301p. | ||
| 500 | _aRevised edition of Advertising media planning, 2015. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aSheehan, Kim Bartel, | |
| 700 | 1 |
_aDobias, Lisa, _4auth. |
|
| 700 | 1 |
_aDavid Koranda. _4auth. |
|
| 942 | _cREF MASS | ||
| 999 |
_c11930 _d11930 |
||