| 000 | 00813cam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20250108103928.0 | ||
| 008 | 000721s2000 enk b 001 0 eng d | ||
| 010 | _a 00698066 | ||
| 020 | _a0761956581 | ||
| 020 |
_a9780761956594 _c7074.00 |
||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 | _aR 302.23/07/2 GUN(MED) |
| 100 | 1 | _aGunter, Barrie. | |
| 245 | 1 | 0 |
_aMedia research methods : _bmeasuring audiences, reactions and impact / _cBarrie Gunter. |
| 260 |
_aLondon ; _aThousand Oaks, Calif. : _bSage Publications, _c2000. |
||
| 300 |
_avii, 314 p. ; _c24 cm. _bP.B. |
||
| 500 | _aincludes index | ||
| 650 | 0 | _aMass media | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0656/00698066-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0656/00698066-t.html |
| 942 | _cREF MASS | ||
| 999 |
_c12127 _d12127 |
||