000 00700nam a2200205 4500
005 20250131114454.0
008 250131b |||||||| |||| 00| 0 eng d
020 _a9788131731635
_c980
040 _aS.X.U.K
041 _aEnglish
082 _a658.804 BUS.Ed3
245 _aBusiness market management (B2B)
_b: understanding, creating, delivering value
_cJames C. Anderson; James A. Narus; Das Narayandas & D.V.R Seshardi
250 _a3rd ed.
260 _aNoida
_bPearson
_cc2011
300 _a470
_bP.B
500 _aIncludes index
650 _aBUSINESS MARKETING MANAGEMENT
700 _4auth.
_aAnderson, James C.
_aNarus, James A.
_aNarayandas, Das
_aSeshardi, D.V.R
942 _cMBA
999 _c12230
_d12230