000			00597nam a2200205 4500
005			20250219160146.0
008			250219b |||||||| |||| 00| 0 eng d
020			_a9780070581593
040			_aS.X.U.K
041			_aEnglish
082			_a658.827 SEN(BRA)Ed.2
100			_aSengupta, Subroto
245			_aBrand Positioning: Strategies for competitive advantage _cBy Subroto Sengupta
250			_a2nd ed.
260			_aNew Delhi _bTata Mcgraw Hill _c2008
300			_axiv, 297 p. _bP.B.
500			_aIncludes Appendix and Index
650			_aManagement _aMarketing _aBranding
942			_cG
999			_c12320 _d12320