000			01282nam a22002057a 4500
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020			_a9789332586499 _c720.00
040			_aS.X.U.K
041			_aEnglish
082			_aR 658.8342 KUM(CON)Ed2
100			_aKumar, S. Ramesh
245			_aConsumer Behaviour _b: the Indian Context (Concepts and Cases) _cS. Ramesh Kumar
250			_a2nd ed.
260			_aNew Delhi _bPearson India Education Services Pvt. Ltd. _cc2017
300			_axi, 329 _bP.B
500			_a1. Consumer Behaviour and Brands in the Indian Context 2. Consumer Decision Making and Branding Strategies 3. The concept of Perception and Its Impact on Marketing Strategies 4. Learning Principles and Their Usefulness to Branding Associations 5. The Role of Motivation and Personality Dimensions in Brand Associations 6. Attitudes and Their Impact on Branding Strategies 7. Diffusion Of Innovation : The Acceptance Of New Products and Brands 8.The Concept of Reference Groups and Their Implications on B randing 9. Dimensions of Culture and Branding 10. Retailing and Consumer Behaviour Linkages to Branding Business Cases Bibliography Index Credits
650			_aCONSUMER BEHAVIOUR
942			_cMBA REF
999			_c12600 _d12600