000 00722nam a22002057a 4500
005 20250708151456.0
008 250708b |||||||| |||| 00| 0 eng d
040 _aS.X.U.K
041 _aEnglish
082 _aR 658.872
_bROY(ENG)
100 _aRoy, Srijeeta
245 _aEngendering FOMO for Impulsive buying :
_ba case study on selected account of Indian Beauty and Skincare brands /
_cby Srijeeta Roy ; guided by Dr. Nitesh Tripathi
260 _aKolkata:
_bSt. Xavier's University,
_c2025
300 _a71p.
502 _aReg. No. XK01-2112-0086-22
_bB.A.
_cMass Communication
_d2022-25
650 _aSocial Media Marketing
650 _aSkin Care Brands
700 _4guide
_aTripathi, Nitesh
942 _cDIS/PRO
999 _c12921
_d12921