| 000 | 00735nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20250709120814.0 | ||
| 008 | 250709b |||||||| |||| 00| 0 eng d | ||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 |
_aR 658.827 _bROY(ROL) |
||
| 100 | _aRoy, Sharanya | ||
| 245 |
_aRole of Social Media Influencers in Consumer Decision making process : _blifestyle segment / _cSharanya Roy ; guided by Dr. Manali Bhattacharya |
||
| 260 |
_aKolkata: _bSt. Xavier's University, _c2025 |
||
| 300 | _a46p. | ||
| 502 |
_aReg. No. XK01-2112-0127-22 _bM.A. _cMass Communication _d2022-25 |
||
| 650 | _aConsumer Behaviour | ||
| 650 | _aSocial Media Influencers | ||
| 650 | _aMarketing | ||
| 700 |
_4guide _aBhattacharya, Manali |
||
| 942 | _cDIS/PRO | ||
| 999 |
_c12942 _d12942 |
||