| 000 | 00671nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20250716164644.0 | ||
| 008 | 250716b |||||||| |||| 00| 0 eng d | ||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 |
_aR 658.8342 _bSAR(FAC) |
||
| 100 | _aSarkar, Sapataparni | ||
| 245 |
_aFactors affecting consumer brand retention power : _ba study on FMCG products / _cby Sapataparni Sarkar ; guided by Dr. Manali Bhattacharya |
||
| 260 |
_aKolkata: _bSt. Xavier's University, _c2025 |
||
| 300 | _a65p. | ||
| 502 |
_aReg. No. XK01-2112-0687-23 _bM.A. _cMass Communication _d2023-25 |
||
| 650 | _aConsumer Behavior | ||
| 700 |
_4guide _aBhattacharya, Manali |
||
| 942 | _cDIS/PRO | ||
| 999 |
_c13071 _d13071 |
||