| 000 | 00662nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20250804093651.0 | ||
| 008 | 250804b |||||||| |||| 00| 0 eng d | ||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 |
_aR 658.8120 _bBAS(IMP) |
||
| 100 | _aBassi, Harshita | ||
| 245 |
_aImpact of Celebrity endorsements on impulsive buying tendency / _cby Harshita Bassi ; guided by Dr. Payel Mazumder |
||
| 260 |
_aKolkata: _bSt. Xavier's University, _c2025 |
||
| 300 | _a58p. | ||
| 502 |
_aReg. No. XK01-2122-0759-23 _bM.A. _cPsychology _d2023-25 |
||
| 650 | _aBuying Tendency | ||
| 650 | _aConsumer Behavior | ||
| 700 |
_4guide _aMazumder, Payel |
||
| 942 | _cDIS/PRO | ||
| 999 |
_c13169 _d13169 |
||