| 000 | 00678nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20251110100541.0 | ||
| 008 | 251107b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9781138581050 _c6952.00 |
||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 |
_a302.23 _bHOL(MED) |
| 100 | 1 | _aHollifield, C. Ann, | |
| 245 | 1 | 0 |
_aMedia analytics _b: understanding media, audiences, and consumers in the 21st century _cC. Ann Hollifield and Amy Jo Coffey. |
| 260 |
_aNew York: _bRoutledge, _c2022. |
||
| 300 |
_axxi, 416 p. _c23 cm. |
||
| 500 | _aIncludes glossary and index | ||
| 650 | 0 | _aMASS MEDIA | |
| 650 | 0 | _aDATA MINING | |
| 700 | 1 |
_aCoffey, Amy Jo _4auth. |
|
| 942 | _cREF P MAS | ||
| 999 |
_c13701 _d13701 |
||