000 01039cam a2200349 i 4500
005 20251118161708.0
008 221202s2023 enka b 001 0 eng d
010 _a 2022950963
020 _a9781529745023
_c5059.49
040 _aS.X.U.K
041 _aEnglish
082 _aR 658.827 TOM(DIG)
100 1 _aTombleson, Bridget,
245 1 0 _aDigital storytelling for brands /
_cBridget Tombleson & Katharina Wolf.
260 _aNew Delhi
_bSage
_cc2023
300 _a287p.
_bP.B. ,illustrations ;
_c25 cm
500 _aincludes index
650 0 _aBranding (Marketing)
650 0 _aDigital storytelling.
650 0 _aAdvertising.
650 0 _aStorytelling in mass media.
650 6 _aRécits numériques.
650 6 _aStratégie de marque.
650 6 _aArt de conter dans les médias.
650 7 _abranding.
650 7 _aAdvertising
650 7 _aBranding (Marketing)
650 7 _aDigital storytelling
650 7 _aStorytelling in mass media
700 1 _aWolf, Katharina
_4auth.
942 _cREF MASS
999 _c13808
_d13808