000 00753nam a22002537a 4500
005 20251127162850.0
008 251127b |||||||| |||| 00| 0 eng d
020 _a9789353430191
_c530.00
040 _aS.X.U.K
041 _aEnglish
082 _a658.872
_bHEM(DIG)Ed2
100 _aHemann, Chuck
245 _aDigital Marketing Analytics
_b: making sense of consumer data in a digital world
_cby Chuck Hemann & Ken Burbary ; foreword by Jeremiah Owyang
250 _a2nd ed.
260 _aNoida
_bPearson
_c2025
300 _axviii, 252 p.
_c23 cm.
500 _aIncludes indexes
650 _aPHD
650 _aMANAGEMENT
650 _aDIGITAL MARKETING
700 _4auth.
_aBurbary, Ken
700 _aOwyang, Jeremiah
942 _cPHD MGT
999 _c13901
_d13901