| 000 | 00778nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20251128102824.0 | ||
| 008 | 251128b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9789367138199 _c1180.00 |
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| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bKOT(MAR)Ed17 |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing Management _cby Philip Kotler ...[et al.] |
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| 250 | _a17th ed. | ||
| 260 |
_aU.P. _bPearson _cc2026 |
||
| 300 |
_axxii, 649 p. : col. ill. _bP.B _c27 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aMANAGEMENT | ||
| 650 | _aMARKETING | ||
| 700 |
_4auth. _aKeller, Kevin Lane |
||
| 700 |
_4auth. _aChernev, Alexander |
||
| 700 |
_4auth. _aSheth, Jagdish N. |
||
| 700 |
_4auth. _aShainesh, G. |
||
| 942 | _cMBA | ||
| 999 |
_c13910 _d13910 |
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