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008 260121b |||||||| |||| 00| 0 eng d
020 _a9789355321503
_c1040.00
040 _aS.X.U.K
041 _aEnglish
082 _aR 658.342 CON.Ed14
245 _aConsumer behavior
_b: bulding marketing strategy
_cDavid L Mothersbaugh; Del I Hawjings, Susan Bardi Kleiser, Amit Mookerjee
250 _a14th ed.
260 _aChennai
_bMcGraw Hill
_c2025
300 _a753p.
_bP.B.
650 _aconsumer behavior
700 _4auth.
_aMothersbaugh, David L.
_aHawkins, Del I
_aKleiser, Susan Bardi
_aMookherjee, Amit
942 _cCOM REF
999 _c14196
_d14196