000 00690nam a22002057a 4500
005 20260121162635.0
008 260121b |||||||| |||| 00| 0 eng d
020 _a9789364449557
_c1025.00
040 _aS.X.U.K
041 _aEnglish
082 _aR 658.8 SER.Ed8
245 _aService marketing
_b: integrating customer focus across the firm
_cValarie A. Zeithaml; Mary Jo Bitner,Dwayne D. Gremler, Martin Mende, G. Shainesh
250 _a8th ed.
260 _aChennai
_bMcGraw Hill
_c2025
300 _a615p.
_bP.B.
500 _aincludes index
650 _aMARKETING
700 _4auth.
_aZeithaml, Valarie A.
_aBitner, Mary Jo
_aGremler, Dwayne D.
_aMende, Martin
942 _cCOM REF
999 _c14198
_d14198