| 000 | 00642pam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c1767 _d1767 |
||
| 005 | 20171218120518.0 | ||
| 008 | 951011s1996 njua b 001 0 eng | ||
| 010 | _a 95025901 | ||
| 020 |
_a978-81-775-8850-7 _c659.00 |
||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 | _a659.1 BAT(ADV)Ed5 |
| 100 | 1 | _aBatra, Rajeev. | |
| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra; John G. Myers; David A. Aaker. |
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi _bPearson _c2016 |
||
| 300 |
_a768p _bPB. |
||
| 500 | _aIncludes index | ||
| 650 | 0 | _aADVERTISING | |
| 700 | 1 | _aMyers, John G., | |
| 700 | 1 | _aAaker, David A. | |
| 942 | _cMAMC | ||