| 000 | 00611nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c2040 _d2040 |
||
| 005 | 20180303160050.0 | ||
| 008 | 180303b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9780749453862 _c995 |
||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | _a658.8 MCD(MAR) | ||
| 100 | _aMcDonald, Malcolm | ||
| 245 |
_aMarketing Accountability _b: how to measure marketing effectiveness _cMalcolm McDonald; Peter Mouncey |
||
| 260 |
_aGreat Britain _bKogan Page Limited _cc2009 |
||
| 300 |
_a293 _bH.B |
||
| 500 | _aIncludes index | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 700 |
_4auth. _aMouncey, Peter |
||
| 942 | _cMBA | ||