000 00598nam a22002057a 4500
999 _c2085
_d2085
005 20180304151818.0
008 180304b xxu||||| |||| 00| 0 eng d
020 _a978-1-85617-849-5
_c895.00
040 _aS.X.U.K
041 _aEnglish
082 _a 658.827 CHE(CRE)Ed4
100 _aChernatony, Leslie de
245 _aCreating powerful brands
_cLeslie de Chernatony; Malcolm McDonald; Elaine Wallace
260 _aIndia
_bRoutledge
_cc2011
300 _a483p
_bPB.
500 _aIncludes index
650 _aBRANDINGS
700 _4auth.
_aMcdonald, Malcolm
_aWallace, Elaine
942 _cMBA