000 | 00596nam a22002177a 4500 | ||
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999 |
_c2098 _d2098 |
||
005 | 20180304155552.0 | ||
008 | 180304b xxu||||| |||| 00| 0 eng d | ||
020 |
_a9788175542884 _c395.00 |
||
040 | _aS.X.U.K | ||
041 | _aEnglish | ||
082 | _a658.802 SIM(MAR)Ed4 | ||
100 | _aSmith, P R | ||
245 |
_aMarketing communication _b: an integrated approach _cP R Smith; Jonathan Taylor |
||
250 | _a4th ed. | ||
260 |
_aNew Delhi _bKogan page pvt ltd _c2005 |
||
300 |
_a696p _bPB. |
||
500 | _aIncludes index | ||
650 | _aMARKETING | ||
700 |
_4auth. _aTaylor Jonathan |
||
942 | _cMBA |