000 00596nam a22002177a 4500
999 _c2098
_d2098
005 20180304155552.0
008 180304b xxu||||| |||| 00| 0 eng d
020 _a9788175542884
_c395.00
040 _aS.X.U.K
041 _aEnglish
082 _a658.802 SIM(MAR)Ed4
100 _aSmith, P R
245 _aMarketing communication
_b: an integrated approach
_cP R Smith; Jonathan Taylor
250 _a4th ed.
260 _aNew Delhi
_bKogan page pvt ltd
_c2005
300 _a696p
_bPB.
500 _aIncludes index
650 _aMARKETING
700 _4auth.
_aTaylor Jonathan
942 _cMBA