| 000 | 00624nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c2152 _d2152 |
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| 005 | 20180305162907.0 | ||
| 008 | 180305b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9789386858771 _c499.00 |
||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | _a658.8 HOF(SER)Ed5 | ||
| 100 | _aHoffman Douglas K. | ||
| 245 |
_aService marketing _b: concepts, strategies and cases _cK. Douglas Hoffman; John E.G. Bateson |
||
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi _bCengage learning _c2018 |
||
| 300 |
_a458p _bPB. |
||
| 500 | _aIncludes index | ||
| 650 | _aSERVICE MARKETING | ||
| 700 |
_4auth. _aBateson, John E.G. |
||
| 942 | _cMBA | ||