| 000 | 00675nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c2193 _d2193 |
||
| 005 | 20180314162014.0 | ||
| 008 | 180314b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9789332542204 _c799.00 |
||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | _a658.827 KEL(STR)Ed4 | ||
| 100 | _aKeller, Kevin Lane | ||
| 245 |
_aStrategic brand management _b: building, measuring, and managing brand equity _cKevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob |
||
| 250 | _a4th ed. | ||
| 260 |
_aNoida _bPearson _c2018 |
||
| 300 |
_a586p _bPB. |
||
| 500 | _aIncludes index | ||
| 650 | _aBRAND MANAGEMENT | ||
| 700 |
_4auth. _aParameswaran, Ambi M.G. _aJacob, Isaac |
||
| 942 | _cMAMC | ||