000 00533nam a22001937a 4500
999 _c2810
_d2810
005 20190111111206.0
008 190111b xxu||||| |||| 00| 0 eng d
020 _a9780415841221
040 _aS.X.U.K
041 _aEnglish
082 _aR 384.55 GIL(TEL)
100 _aGillan, Jennifer
245 _aTelevision Brandcasting
_b: the return of the content-promotion Hybrid
_cJennifer Gillan
260 _aNew York
_bRoutledge
_cc2015
300 _a275
_bP.B
500 _aIncludes index
650 _aBRANDING
942 _cREF