000			03545nam a22002057a 4500
999			_c4672 _d4672
005			20190813104646.0
008			190813b xxu||||| |||| 00| 0 eng d
020			_a9788126559749 _c699
040			_aS.X.U.K
041			_aEnglish
082			_a658.872 WEB.Ed2
245			_aWeb Marketing all-in-one for Dummies _cJohn Arnold, Lan Lurie; Marty Dickinson; Elizabeth Marsten and Michael Becker
250			_a2nd ed.
260			_aNew Delhi _bWiley _cc2012
300			_axxxiv;898 _bP.B
500			_aBook I: Web Presence Chapter 1: Internet Business Basics Chapter 2: Making Money Online Chapter 3: Designing to Sell Chapter 4: Creating and Connecting Multiple Websites Chapter 5: Creating Exceptional Copy That Sells Chapter 6: Lead-Generation for Business Growth Chapter 7: Getting Help with Your Web Presence Book II: Search Engine Optimization Chapter 1: Getting Ready for SEO Chapter 2: Choosing the Right Keywords Chapter 3: Eliminating Search Engine Roadblocks Chapter 4: Making Search Engines Love Your Site Chapter 5: Understanding Blended Search Chapter 6: Writing Great Copy for Search Engines Chapter 7: Building Link Love Chapter 8: Analyzing Your Results Chapter 9: Hiring an SEO Professional Book III: Web Analytics Chapter 1: Getting Started with Analytics Chapter 2: Tracking Traffic Volumes Chapter 3: Measuring Your Best Referrers Chapter 4: Measuring Visit Quality Chapter 5: Using Conversion Goals Chapter 6: Using Goal Funnels Book IV: Online Advertising and Pay Per Click Chapter 1: Grasping PPC Methods Chapter 2: Combining PPC and Search Engines Chapter 3: Making Keyword Lists That Sell Chapter 4: Writing Ads That Earn Clicks and Pay You Back Chapter 5: Budgeting and Bidding on Keywords Chapter 6: Legally Speaking: PPC and the Law Chapter 7: Using Tools, Tips and Tricks of the Trade Book V: E-Mail Marketing Chapter 1: Adding E-Mail to a Web Marketing Strategy Chapter 2: Becoming a Trusted Sender Chapter 3: Building a Quality E-Mail List Chapter 4: Constructing an Effective Marketing E-Mail Chapter 5: Making Your E-Mail Content Valuable Chapter 6: Tracking Your E-Mail Campaign Results Chapter 7: Maximizing E-Mail Deliverability Book VI: Blogging and Podcasting Chapter 1: Picking Your Blog Topic Chapter 2: Getting Yer Blog On Chapter 3: Writing Like a Blogger Chapter 4: Tracking Other Blogs Chapter 5: Getting Involved on Other Blogs Chapter 6: Promoting Your Posts Chapter 7: Introducing Podcasting Book VII: Social Media Marketing Chapter 1: Understanding Social Media Chapter 2: Creating Your Social Media Desktop Chapter 3: Creating Your Social Media Plan Chapter 4: Navigating Top Social Media Sites Chapter 5: Building Your Network Chapter 6: Creating a Winning Social Media Campaign Book VIII: Mobile Marketing Chapter 1: Getting Started with Mobile Marketing Chapter 2: Planning a Mobile Marketing Campaign Chapter 3: Running Mobile Communication Campaigns Chapter 4: Displaying Your Advertising on Mobile Devices Chapter 5: Delivering Valuable Mobile Content Chapter 6: Getting Paid for Your Mobile Marketing Efforts Chapter 7: Tracking a Mobile Marketing Campaign Index
650			_aINTERNET MARKETING _aTELEMARKETING AND DIRECT MARKETING
700			_4auth. _aArnold, John _aLurie, Lan _aDickinson, Marty _aMarsten, Elizabeth _a Becker, Michael
942			_cMBA