000 00949nam a22001937a 4500
999 _c4786
_d4786
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008 191019b xxu||||| |||| 00| 0 eng d
020 _a9781446294345
_c5407.00
040 _aS.X.U.K
041 _aEnglish
082 _aR 302.207 QUA
245 _aQuantitative methods in media and communication /
_cedited by Mark Verboord
260 _aNew Delhi
_bSage
_c2014.
300 _a429p
_bPB.
500 _aContents Introduction 1. Why is my Evil Lecturer Forcing me to Learn Statistics ? 2. Regression 3. Logistic Regression 4. Comparing Several Means: Anova [ GLM 1] 5. Exploratory Factor Analysis 6. Introduction to online survey 7. Planning the digital survey 8. Sampling 9. Writing survey questions 10.Research Design: Experiments and Experimental Thinking 11. Measurement Techniques 12. Reliability 5. E
650 _aSOCIAL INTERACTION
_aCOMMUNICATION
700 _4ed.
_aVerboord, Marc
942 _cREF