| 000 | 00867nam a22002177a 4500 | ||
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| 999 |
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| 005 | 20191024134555.0 | ||
| 008 | 191024b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9788120330863 _c325.00 |
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| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 |
_aR 658.8342 _bSCH(CON)Ed9 |
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| 100 | _aSchiffman, Leon G. | ||
| 245 |
_aConsumer behavior _cLeon G. Schiffman, Leslie Lazar Kanuk |
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| 250 | _a9th ed. | ||
| 260 |
_aNew Delhi _bPHI _cc2007 |
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| 300 |
_a561p _bPB. |
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| 500 | _aBrief Contents: Part One: Introduction Consumer Behavior: Its origin and strategic Application Consumer Research Market Segmentation Part Two : the Consumer as an Individual Part Three: Consumer in their social and cultural settings Part Four: The Consumer's Decision-Making Process | ||
| 650 | _aCONSUMER BEHAVIOR | ||
| 700 |
_4auth. _aKanuk, Leslie Lazar |
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| 942 | _cREF | ||