000			01543nam a22002057a 4500
999			_c4847 _d4847
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008			171124b xxu||||| |||| 00| 0 eng d
020			_a9788132105794 _c1095
040			_aS.X.U.K
041			_aEnglish
082			_a302.23 MCQ(MCQ)Ed6
100			_aMcQuail, Denis
245			_aMcQuail's mass communication theory _cDenis McQuail
250			_a6th ed.
260			_aNew Delhi _bSage _c2010
300			_a621 _bPB
500			_aPart 1 Preliminaries 1. Introduction to the Book 2. The Rise of Mass Media Part 2 Theories 3. Concepts and Models for Mass Communication 4. Theory of Media and society 5. Mass Communication and Culture 6. New Media- New Theory ? 7. Normative theory of Media and Society Part 3 Structures 8. Media Structure and Performance : Principles and Accountability 9. Media Economics and Governance 10. Global Mass Communication Part 4 Organizations 11. The Media Organization : Pressures and Demands 12. The Production of Media Culture Part 5 Content 13. Media Content : Issues, Concepts and Methods of Analysis 14. Media Genres and Texts Part 6 Audiences 15. Audience Theory and Research Traditions 16. Audience Formation and Experience Part 7 Effects 17. Processes and Models of Media Effects 18. Social-Cultural Effects 19. News, Public opinion and political communication Part 8 Epilogue 20. The Future of Mass Communication Includes glossary, index & reference
650			_aMEDIA _aSOCIAL-INTERACTION
942			_cPHD MASCOM