000			01875nam a22002177a 4500
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020			_a9789389538243 _c845.00
040			_aS.X.U.K
041			_aEnglish
082			_a658.84 INT Ed18
100			_aCateora, Philip R.
245			_aInternational marketing _cPhilip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham
250			_a18th ed.
260			_aChennai _bMcgraw hill _cc2020
300			_a680p _bPB.
500			_aPart One An Overview 1. The Scope and Challenge of International Marketing 2. The Dynamic Environment of International Trade Part Two The Cultural Environment of Global Market 3. History and Geography: The Foundations of Culture 4. Cultural Dynamics in Assessing Global Markets 5. Culture, Management Style, and Business Systems 6. The Political Environment: A Critical Concern 7. The International Legal Environment: Playing by the Rules Part Three Assessing Global Market Opportunities 8. Developing a Global Vision through Marketing Research 9. Economic Development and the Americas 10. Europe, Africa, and the Middle East 11.The Asia Pacific Region Part Four Developing Global Marketing Strategies 12. Global Marketing Management: Planning and Organization 13. Products and Services for Consumers 14. Products and Services for Businesses 15. International Marketing Channels 16. Integrated Marketing Communications and International Advertising 17. Personal Selling and Sales Management 18. Pricing for International Markets Part Five Implementing Global Marketing Strategies 19. Inventive Negotiations with International Customers, Partners, and Regulators Includes subject index
650			_aMARKETING _aEXPORT MARKETING
700			_4auth. _aMoney, R. Bruce _aGilly, Mary C. _aGraham, John L.
942			_cMBA REF
999			_c4990 _d4990