000			01492nam a22002057a 4500
005			20220211165008.0
008			200319b xxu||||| |||| 00| 0 eng d
020			_a9788120333833 _c395.00
040			_aS.X.U.K
041			_aEnglish
082			_a658.5 MAJ(PRO)Ed3
100			_aMajumdar, Ramanuj
245			_aProduct management in India _cRamanuj Majumdar
250			_a3rd ed.
260			_aNew Delhi _bPHI _c2008
300			_a430p _bPB.
500			_aPreface Preface to the First Edition Acknowledgements Part I: THE MACRO PERSPECTIVE 1. The Indian Market: Emerging Panorama 2. Assessing New Competition and Strategic Response 3. Product Management—A Preview Part II: PRODUCT MANAGEMENT—THE CONCEPTUAL ISSUES 4. Branding 5. Market Segmentation 6. Positioning and Differentiation Strategies 7. New Products Planning 8. Distribution Channels: Structure and Strategy 9. Advertising Planning 10. Pricing Concepts and Strategies 11. Sales Management 12. Marketing Research Part III: PRODUCT MARKET ANALYSIS 13. Packaged Drinking Water 14. Tea 15. Soft Drinks 16. Chocolates 17. Malted Beverages 18. Toothpaste 19. Toilet Soaps 20. Detergents 21. Shampoo 22. Fairness Creams 23. Wristwatches 24. Footwear 25. Mobile Phones 26. Digital Cameras 27. Motorcycles 28. Refrigerators 29. Air Conditioners 30. Paints 31. Colour Television 32. Passenger Cars 33. Marketing Challenges Epilogue Index
650			_aMANAGEMENT OF PRODUCTION
942			_cREF
999			_c5007 _d5007