000			01653nam a22002177a 4500
999			_c5141 _d5141
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008			201103b xxu||||| |||| 00| 0 eng d
020			_a9789353069834 _c899
040			_aS.X.U.K
041			_aEnglish
082			_a658.8342 SCH(CON)Ed12
100			_aSchiffman, Leon G.
245			_aConsumer Behavior _c Leon G. Schiffman; Joe Wisenblit & S. Ramesh Kumar
250			_a12th ed.
260			_aNoida _bPaerson _cc2019
300			_axxx, 670 _bP.B
500			_aPart I Consumers, Marketers, and Technology Part II The Consumer as an Individual Part III Communication and Consumer Behavior Part IV Social and Caltural settings Part V Consumer Decision-Making, Marketing Ethics, and Consumer Research Endnotes Case Study Glossary Company Index Name Index Subject Index Credits New to this Edition 1. Consumer Behavior and Technology 2. Market Segmentation and Real-Time Bidding 3. Consumer Motivation and Personality 4. Consumer Perception and Positioning 5. Consumer Learning 6. Consumer Attitude Formation and Change 7. Persuading Consumers 8. From Print and Broadcast to Social Media and Mobile Advertising 9. Reference Groups and Communities, Opinion Leaders, and Word-Of -Mouth 10. The Family and Its Social Standing 11. Cultural values and consumer behavior 12. Cross-Culture consumer Behavior: An International Perspective 13. Consumer Decision- Making and Diffusion of Innovations 14. Markets' Ethics and Social Responsibility 15. Consumer Research
650			_aCONSUMER BEHAVIOR
700			_4auth. _aWisenblit, Joe _aKumar, Ramesh
942			_cMBA