000			01581nam a22002177a 4500
999			_c5144 _d5144
005			20201105155148.0
008			201105b xxu||||| |||| 00| 0 eng d
020			_a9780070473812 _c925
040			_aS.X.U.K
041			_aEnglish
082			_a658.8342 LOU(CON)Ed4
100			_aLoudon, David L.
245			_aConsumer Behavior _cDavid L. Loudon; Albert J. Della Bitta
250			_a4th ed.
260			_aChennai _bMcGraw Hill Education (India) Private Limited _c2018
300			_axxiii; 788 _bP.B
500			_aPART I: STUDYING CONSUMER BEHAVIOR Chapter 1. Introduction Chapter 2. Understanding Consumers and Market Segments PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR Chapter 3. Culture Chapter 4. Subcultures Chapter 5. Social Class Chapter 6. Social Groups Chapter 7. family Chapter 8. Personal influence and diffusion of innovations PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR Chapter 9. Personality and self-concept Chapter 10.Motivation and involvement Chapter 11.Information Processing Chapter 12.Learning and Memory Chapter 13.Attitudes Chapter 14.Changing Attitudes PART IV: CONSUMER DECISION PROCESSES Chapter 15.Problem Recognition Chapter 16.search and evaluation Chapter 17.Purchasing Processes Chapter18.Postpurchase Behavior PART V: ADDITIONAL DIMENSIONS Chapter 19.Modeling and researching consumer behavior Chapter 20.Consumerism Chapter 21.Organizational buyer behavior Cases Notes Index
650			_aCONSUMER BEHAVIOR
700			_4auth. _aBitta, Albert J. Della
942			_cMBA