| 000 | 00678nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c5168 _d5168 |
||
| 005 | 20201118122918.0 | ||
| 008 | 180303b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9781259026850 _c825.00 |
||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | _a659.1 BEL(ADV)Ed9 | ||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion _b: an integrated marketing communications perspective _cGeorge E. Belch; Michael A. Belch; Keyoor Purani |
||
| 250 | _a9th ed. | ||
| 260 |
_aChennai _bMcgraw hill education _cc2013 |
||
| 300 |
_a1016p _bPB. |
||
| 500 | _aIncludes index | ||
| 650 | _aADVERTISEMENT | ||
| 700 |
_4auth. _aBelch, Michael A. _aPurani, Keyoor |
||
| 942 | _cMBA | ||