| 000 | 01275nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c5636 _d5636 |
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| 005 | 20210624134232.0 | ||
| 008 | 210624b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9788120346697 _c250.00 |
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| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 |
_a658.83 _bARO(MAR) |
||
| 100 | _aArora,Richa | ||
| 245 |
_aMarketing Research _cRicha Arora, Nitin R. Mahankale |
||
| 260 |
_aDelhi _bPHI _cc2013 |
||
| 300 |
_a257p _bPB. |
||
| 500 | _a• Chapter 1 Marketing Research: An Overview • Chapter 2 Organization of Marketing Research in India • Chapter 3 Research Plan • Chapter 4 Research Design • Chapter 5 Descriptive and Experimental Research • Chapter 6 Qualitative Research • Chapter 7 Marketing Research Process Scaling and Attitude Measurement • Chapter 8 Overview of Sampling Methods and Sample Size Determination • Chapter 9 Methods and Techniques of Data Collection • Chapter 10 Data Processing and Analysis • Chapter 11 Statistical Techniques • Chapter 12 Statistical Packages • Chapter 13 Report Writing • Chapter 14 Applications of Marketing Research in Certain Areas • Some Illustrations Case Studies Index | ||
| 650 | _aMARKETING | ||
| 700 |
_4auth. _aMahankale, Nitin R |
||
| 942 | _cMBA | ||