| 000 | 01358nam a22001937a 4500 | ||
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| 999 |
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| 005 | 20210729133007.0 | ||
| 008 | 180910b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9788131516225 _c499.00 |
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| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | _a658.8342 MUK(CON) | ||
| 100 | _aMukherjee, Srabanti | ||
| 245 |
_aConsumer Behaviour _cSrabanti Mukherjee |
||
| 260 |
_aDelhi _bCengage Learning India Pvt.Ltd. _c2017 |
||
| 300 |
_a448 _bP.B |
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| 500 | _a'Section I Introduction to Consumer Behaviour 1. Introduction 2. The Changing Patterns of Consumer Behaviour 3. Dimensions of Consumerism Section II Individual Determinants of Consumer Behaviour 4. Motivation and Involvement of the Consumers 5. Perception of Consumers 6. Theories of Personality and Self-Concept 7. Theories of Learning 8. Attitude Formation and Measurement 9. Values and Lifestyle Section III Environmental Determinants of Consumer Behaviour 10. Influence of Culture on Consumer Behaviour 11. Group Influences of Consumption 12. Family Buying Decisions Section IV Consumer Decision-Making and Consumer Behaviour Models 13. Diffusion of Innovations and Opinion Leadership 14. Consumer Decision Making 15. Models of Consumer Behaviour 16. Organizational Buying Behaviour 17. Dimensions of Consumer Research Section V Cases Includes index | ||
| 650 | _aCONSUMER BEHAVIOR | ||
| 942 | _cBK | ||