000			02257nam a22002057a 4500
005			20220523115902.0
008			220523b |||||||| |||| 00| 0 eng d
020			_a9789386446190 _c375.00
040			_aS.X.U.K
041			_aEnglish
082			_aR 659.202 KAU(COR)
100			_aKaul, Asha
245			_aCorporate communication through social media : _b strategies for managing reputation / _cAsha Kaul, Vidhi Chaudhri
260			_aNew Delhi _bSage _cc2017
300			_a223p _bP.B.
500			_aSocial media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization–stakeholder relationships, trust, engagement, leadership, and reputation. Covering a wide spectrum of topics such as branding, consumer engagement, employee relations, crisis communication, corporate responsibility and sustainability, and the return on investment (ROI), the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation. Key Features • Blend of theory and practice of social-mediated communication and implications for reputation management • International focus with contemporary (and classic) examples and cases • Link with professional practice in “Voices from the Field” feature • Discussion questions and activities to encourage critical reflection and informed application Includes index
650			_aSocial media _aCorporations--Public relations
700			_4auth. _aChaudhri, Vidhi
942			_cMBA REF
999			_c6908 _d6908