| 000 | 01187nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20220527114428.0 | ||
| 008 | 220527b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9789332550155 _c695.00 |
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| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | _aR 658.4 BAR(GAI)Ed4 | ||
| 100 | _aBarney, Jay B. | ||
| 245 |
_aGaining and sustaining competitive advantage _cJay B. Barney |
||
| 250 | _a4th ed. | ||
| 260 |
_aNoida _bPearson _c2020 |
||
| 300 |
_a508p _bP.B. |
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| 500 | _a Table of Content 1. Introduction: What Is Strategy? 2. Firm Performance and Competitive Advantage 3. Evaluating Environmental Threats 4. Evaluating Environmental Opportunities 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View 6. Product Differentiation 7. Cost Leadership 8. Flexibility: Real Options Analysis Under Risk and Uncertainty 9. Tacit Collusion: Cooperation to Reduce Competition 10. Vertical Integration Strategies 11. Diversification Strategies 12. Implementing Corporate Diversification 13. Merger and Acquisition Strategies 14. Strategic Alliances 15. International Strategies Printed Pages: Biblography Includes index | ||
| 650 | _aEXECUTIVE MANAGEMENT | ||
| 942 | _cMBA REF | ||
| 999 |
_c6938 _d6938 |
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