000			01499nam a22002177a 4500
005			20220606105838.0
008			220606b |||||||| |||| 00| 0 eng d
020			_a9788131704714 _c699.00
040			_aS.X.U.K
041			_aEnglish
082			_aR 658.87 COX(RET)Ed5
100			_aCox, Roger
245			_aRetailing : _ban introduction / _cRoger Cox, Paul Brittain
250			_a5th ed.
260			_aNoida _bPearson _c2007
300			_a348p _bP.B.
500			_a Table of Content Retailing and the consumer The retail industry Retail organizations Economics of retailing Grand strategies International retailing Retail planning and strategy Retailing research The retailing environments Consumer buying behaviour Segmentation The retail mix Store location Product decisions Buying Stock management Pricing Advertising Personal selling Sales promotion and public relations Atmosphere and layout Customer service decisions Administration General management Financial planning Human resources Property and location development Store management Technology in retailing Retailing and the law The future of retailing Salient Features Coverage of internet and online retailing New chapter on general management with a focus on the skills managers need to succeed New section on supply chain management Fully updated bibliography and list of retail trade associations
650			_aRETAILING _aMARKETING
700			_4auth. _aBrittain, Paul
942			_cMBA REF
999			_c6983 _d6983