| 000 | 01425nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20220826113212.0 | ||
| 008 | 220826b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9789389347951 _c495.00 |
||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | _aR 659.2 RED(EFF) | ||
| 100 | _aReddi, C.V. Narasimha | ||
| 245 |
_aEffective media relations _cC.V. Narasimha Reddi |
||
| 260 |
_aDelhi _bPHI _cc2021 |
||
| 300 |
_a255p _bP.B |
||
| 500 | _aPreface PART ONE: CONCEPTS 1. Concept of Organisation 2. Public Relations and the Media 3. Understanding the Media 4. Media Laws—Ignorance of Law is No Excuse PART TWO: MEDIA STRATEGY 5. Government Media 6. Media Scene in India 7. Media Relations Strategy PART THREE: TACTICS AND APPLICATION 8. Media Release and Other Written Tactics 9. Media Conferences and Press Tours 10. Broadcast Media—Radio and Television 11. The Internet and Social Media 12. Photography for Media Relations PART FOUR: GLOBAL PUBLIC RELATIONS 13. Global Media Relations 14. Media Relations in Crisis Management PART FIVE: PROFESSIONAL EXCELLENCE IN MEDIA RELATIONS 15. Measurement/Evaluation 16. How to Be an Effective Media Relations Manager 17. Best Practices 18. Media Ethics Appendices Suggested Reading Index | ||
| 650 |
_aMASS MEDIA _aPUBLIC RELATIONS |
||
| 942 | _cREF MASS | ||
| 999 |
_c7462 _d7462 |
||