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008 220907b |||||||| |||| 00| 0 eng d
020 _a9789354496073
_c445
040 _aS.X.U.K
041 _aEnglish
082 _a301.16 CHA(INT)
100 _aChawla, Abhay
245 _aIntroduction to Mass communication
_cAbhay Chawla
260 _aNew Delhi
_bPearson
_cc2021
300 _axxv, 250
_bP.B
500 _aPreface Chapter 1 : Communication Chapter 2 : Mass Communication Chapter 3 : Mass Media Chapter 4 : Audiences and theories of media use Chapter 5 : Media Laws in India Chapter 6 : Mass Media and Ethics Glossary Annexure I : Further Reading Annexure II : Universities offering A Master's Degree in Mass Communication Index
650 _aMass Communication
_aMass Media
942 _cMAMC
999 _c7515
_d7515