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040 _aS.X.U.K
041 _aEnglish
082 _a658.812
_bKUN(STU)
100 _aKundu, Arijit.
245 _aA study of the role of CRM strategies in customer satisfaction with reference to the electronics industry
_cSubmitted by Arijit Kundu, under the guidance of Dr. Ruchita Burman.
260 _akolkata
_bSt. Xavier's University Kolkata
_c2022 May
300 _a42p.
_bcharts
502 _aTable of content 1. Introduction 2. literature review 3. reserach methodology 4. data analysis 5. findings and discussion 6. recommendations 7. future scope of the study 8. conclusion 9. referenece 10. appendix
_bSubmitted to Xavier Business School, St. Xavier's University, Kolkata, As partial Fulfilment of the Requirements for the MBA Degree
_cMBA
_d2022
650 _acustomer satisfaction
700 _4guide
_aDr. Ruchita Burman.
942 _cDIS/PRO
999 _c9056
_d9056