000 00942nam a22001937a 4500
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008 230301b |||||||| |||| 00| 0 eng d
040 _aS.X.U.K
041 _aEnglish
082 _a658.80019
_bDAS(PER)
100 _aDas, Navnil.
245 _aPerception of Neuromarketing
_csubmitted by Navnil Das, under the guidance of Prof. Dr. Monirul Islam
260 _akolkata
_bSt. Xavier's University
_c2022 April
300 _a44p.
_bcharts
502 _a1. Introduction 1.1 Objectives 1.2 Definitions of Neuromarketing 1.3 history of neuromarketing 1.4. neuromarketing measuring techniques 1.5. major advantages of neuromarketing 1.6 major disadvantages of neuromarketing 1.7. ethical implications 1.8 code of conduct
_bas partial Fulfilment of the rquirements for the MBA degree
_cXavier’s Business School
_d2022
650 _aNeuromarketing
700 _4guide
_aProf. Dr. Monirul Islam
942 _cDIS/PRO
999 _c9131
_d9131