| 000 | 00721nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20230301111839.0 | ||
| 008 | 230301b |||||||| |||| 00| 0 eng d | ||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8342 _bAGA(APP) |
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| 100 | _aAgarwal, Muskaan. | ||
| 245 |
_aAd Appeals and its impact on consumer attitude and behaviour _cSubmitted by Muskaan Agarwal, under the guidance of Prof. Dr. Saugat Ghosh |
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| 260 |
_akolkata _bSt. Xavier’s University _c2022 April |
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| 300 |
_a50p. _bcol ill; charts |
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| 502 |
_bas partial Fulfilment of the requirements for the MBA degree _cXavier’s Business School _dMBA |
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| 650 | _aconsumer behaviour | ||
| 700 |
_4guide _aProf. Dr. Saugat Ghosh |
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| 942 | _cDIS/PRO | ||
| 999 |
_c9136 _d9136 |
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