000 00633nam a22002177a 4500
005 20230309101120.0
008 230309b |||||||| |||| 00| 0 eng d
020 _a9781944660598
_c1695
040 _aS.X.U.K
041 _aEnglish
082 _a658.8 WIR(SER)Ed9
100 _aWirtz, Jochen
245 _aServices Marketing
_b: People, Technology, Strategy
_cJochen Wirtz & Christopher Lovelock
250 _a9th ed.
260 _aChennai
_bWorld Scientific
_c2023
300 _axvii, 665
_bP.B
500 _aIncludes Index
650 _aMARKETING MANAGEMENT
700 _4auth.
_a Lovelock, Christopher
942 _cBK
999 _c9157
_d9157