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040 _aS.X.U.K
041 _aEnglish
082 _aR 302.23 JHA(TO)
100 _aJha, Ritu
245 _aTo study the role of social media in shaping consumers' perception towards brands
_b: dissertation thesis submitted to the department of commerce
_cRitu Jha, guided by Sumantra Bhattacharya
260 _aKolkata
_bSt. Xavier's University
_c2023
300 _a39p.
_bH.B.
500 _aincludes reference, annexure
502 _aRegistration No:XK01-2112-0045-21, Roll No: 0019
_bMaster of Commerce
_cCommerce
_dII years, 21-23
650 _aSOCIAL MEDIA
_aSOCIAL CHANGE
700 _4guide
_aBhattacharya, Sumantra
942 _cDIS/PRO
999 _c9533
_d9533