| 000 | 00772nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20230606113901.0 | ||
| 008 | 230606b |||||||| |||| 00| 0 eng d | ||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8342 _bLAK(EXP) |
||
| 100 | _aLakhotia, Pragya. | ||
| 245 |
_aExploring consumer perception _b: An analysis of the effectiveness of promotional mix strategies in influencing buying behaviour _cPragya Lakhotia |
||
| 260 |
_aKolkata _bSt. Xavier’s University _c2023 |
||
| 300 | _a42p. | ||
| 502 |
_a In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Finance _bB.Com _cCommerce and Management _d2023 _gRegistration No: XK01-2112-0604-20 |
||
| 650 | _aConsumer Buying Behaviour | ||
| 700 |
_4guide _aProf. Monojit Dutta |
||
| 942 | _cDIS/PRO | ||
| 999 |
_c9600 _d9600 |
||