000 00730nam a22001937a 4500
005 20230607123619.0
008 230607b |||||||| |||| 00| 0 eng d
040 _aS.X.U.K
041 _aEnglish
082 _a650
_bJAI(IMP)
100 _aJain, Priti.
245 _aImpact of Brand Attributes on young consumer's purchase intention:
_bEvidence from kolkata, India/
_cPriti Jain.
260 _aKolkata
_bSt. Xavier’s University
_c2023
300 _a35p.
502 _aIn partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Marketing
_bB.COM
_cCommerce and management
_d2023
_gRegistration No: XK01-1112-0646-20
650 _aconsumer behaviour
700 _4guide
_aDr. Vivek Verma
942 _cDIS/PRO
999 _c9627
_d9627